Why Point Loma Is Falling Back in Love With Neighborhood Cocktail Bars

From fresh-pressed citrus to intentional classics, discover why neighborhood cocktail bars like The Hole San Diego are thriving again.

Our House cocktails from top right to bottom left: Harbor Mai Thai, Blackberry & Habanero Margarita, Green Ledger, Palm and Pine, Cool as a Cucucumber

Why the Point Loma Neighborhood Cocktail Bar Is Making a Comeback

At its core, The Hole San Diego is a Point Loma cocktail bar built around balance, restraint, and drinks meant to be enjoyed without rush. For a while, bigger felt better. Louder music, brighter lights, faster pours. But lately, something has shifted — especially in Point Loma.

People are looking for places they can return to. Places where conversation isn’t shouted, drinks aren’t rushed, and the room feels lived-in rather than performative.

That’s where the modern neighborhood cocktail bar comes back into focus.

Built for Balance, Not Buzzwords

At The Hole San Diego, the approach is intentionally simple:

• Cocktails built clean and repeatable

• Fresh citrus cut and pressed daily

• Syrups and purées prepared in-house

• Classics respected, not overworked

The Hole San Diego is entering its next chapter as Bar 1924 — the same neighborhood bar, refined with a clearer focus on cocktails, pacing, and longevity. The goal isn’t reinvention for its own sake. It’s balance. Familiar drinks done properly. New drinks that still feel approachable.

This philosophy is what’s shaping the bar’s quiet evolution into Bar 1924 — a name that reflects discipline, restraint, and longevity rather than trend-chasing.

A Space That Doesn’t Rush You

Neighborhood bars work when they understand pacing.

Not every night needs a spectacle. Sometimes the best nights are slow-burning — a well-made drink, a comfortable seat, and music that lets the room breathe.

Bar 1924 is being shaped around that idea:

• Lower lighting

• A calmer tempo

• Thoughtful conversation over constant motion

It’s a place meant to be returned to, not checked off.

Why This Matters in Point Loma

Point Loma isn’t downtown. It isn’t a party district. It’s a neighborhood — and the bars that last here understand that.

People want:

• Consistency

• Familiar faces

• Drinks they trust

• A room that feels the same on a Tuesday as it does on a Saturday

That’s the lane Bar 1924 is settling into — rooted in what’s always worked, refined by experience.

Looking Ahead

The name may evolve. The menu will continue to sharpen. But the intention stays the same.

A neighborhood bar with standards.

A cocktail program built on restraint.

A room designed to last.